TSUNAMI BOOKS

TSUNAMI BOOKS

Our objective with Tsunami Books, a local Eugene bookstore, was to attract Oregon students by showcasing the store's benefits to the surrounding student community.

Team Members: Aaron Chong, Jonathan Guerra, Josiphine Willey, Masa Kaburagi

Who Are We Talking To

Local Graduate Students Seeking Community

Prefer A Physical Book

Prioritize Supporting Local Businesses

Mood Board

I crafted this brand mood board to mirror the audience's desires, aligning our identity with what inspires them.

Based on the insights from the Creative Brief, we honed in on our most compelling idea: "Books Bind Us Together."

Traditional

Copy outlines the importance of empowering one’s mind and the reuse of books.

Newspaper

Digital Billboard

Social

Our Social Advertisement — a food, wine & community night — will be promoted on Tsunami’s Instagram.