TAMARELO LIQUOR

TAMARELO LIQUOR

Given Tamerelo Liquor's novelty in the US market, our challenge was to create an enticing and captivating campaign that would introduce consumers to its potential for enhancing their cocktail experience.

Team Members: Isaac Hebert, Megan Thomas, Kaitlyn Bullentini

Who Are We Talking To

Cocktail Enthusiasts

Likes Versatile Drinks

Takes Pride in Drink-Making Skills

What Do They Think

  • Mixology Brings Out Creative Expression

  • Traditional Spirits Are Overused

  • Takes So Many Bottles To Make One Drink

  • Tamarind Is A Versatile Ingredient

Mood Board

I curated this brand mood board to ideate visuals that would align with our targets audiences preferences and motivations.

With our Single Most Compelling Idea in mind — Unique Flavor Possibilities — we crafted an advertising narrative centered on the concept of "Your Cocktail Canvas" to showcase Tamarelo’s unique flavor possibilities through artistry.

Print

With inspiration drawn from the iconic Mona Lisa, Van Gogh's self-portrait, and The Great Wave, each ad enhances the original color palette to showcase Tamerelo's versatility and artistic freedom.

An offering of complimentary coasters crafted from Tamarelo wood that feature drink recipes inspired by the artists and a Cocktail and Canvas Art Gala to support local artists, promotes creativity, and offer direct access to specially crafted Tamarelo cocktails.

OOH